You may have seen news reports about the new Centers for Disease Control State Indicator Report on Fruits and Vegetables for 2009. One of my pet peeves when reading online news stories that refer to recently released reports from the government or other sources is the lack of a hyperlink to the source material.  That omission forces the interested reader to “Google” the source of the report, and then sift through the search results to find the appropriate link.

So here is the link for you, my readers, to the CDC study: 

What is the purpose of the report? From the CDC:

The State Indicator Report on Fruits and Vegetables, 2009 provides for the first time information on fruit and vegetable (F&V) consumption and policy and environmental support within each state. Fruits and vegetables are important for optimal child growth, weight management, and chronic disease prevention. Supporting increased F&V access, availability, and reduced price are key strategies towards the Centers for Disease Control and Prevention's (CDC) objective of improved F&V consumption and thus improved nutrition among all Americans.

National and state-specific information is reported in the State Indicator Report for behavioral indicators and policy and environmental indicators. The behavioral indicators are derived from objectives for F&V consumption outlined in Healthy People 2010,2 a framework for the nation's health priorities, and data is from CDC's health surveillance systems. The policy and environmental indicators are from multiple data sources and measure several aspects of a state's ability to support the consumption of F&V. Each indicator can be measured in most states. Individual states, however, may have data collected through state-wide surveys and/or have policies enacted outside the monitoring period that can augment the information in this State Indicator Report and thus can be used to further inform decision makers.

Data in the State Indicator Report can be used by states to track progress on a variety of indicators in order to—
•    Portray how states support the consumption of F&V.
•    Celebrate state successes.
•    Identify opportunities for improvement of F&V support through environmental, policy and/or systems approaches.

TK: What did the report find?Check out coverage on the Web:

AP Lede:

Less than 10 percent of U.S. high school students are eating the combined recommended daily amount of fruits and vegetables, a finding that the U.S. Centers for Disease Control and Prevention called “poor” in a report Tuesday.

The report based on 2007 data found that only 13 percent of U.S. high school students get at least three servings of vegetables a day and just 32 percent get two servings of fruit. Less than 1 in 10 get enough of both combined.

Web MD

Only 14% of U.S. adults and 9.5% of U.S. teens meet the government's goals for eating enough fruits and vegetables, according to a new CDC report.
The key goals are to eat at least two daily servings of fruit and at least three daily servings of vegetables.
The CDC today released its first state-by-state list that shows how widely (or scarcely) those goals are being met.

TK: This illustrates the work that needs to be done to increase fruit and vegetable consumption in the U.S., and it is troubling yet not surprising that the younger generation is eating even fewer fruits and vegetables than their parents. Among the states with the poorest performance, I see that just 5.2% of Arkansas teens consume the recommended amount of both fruits and vegetables; the state with the best teens score was Vermont.

This should be another “call to arms” to undertake more aggressive industry promotion of fruits and vegetables. Whether the industry has the ambition and the will for this undertaking is yet to be determined.