By David Mitchell


The Food and Drug Administration has lifted its consumer advisory for tomatoes, but it was unclear how quickly the category will rebound from the affects of a product warning that had been in place for more than a month.


"It doesn't restore market confidence," said Billy Heller, chief executive officer of Pacific Tomato Growers Ltd., Palmetto, Fla. "When you lose consumers, a portion never come back. Does this make me a little more confident for the fall season? Yes."


A consumer advisory for jalapeno and serrano peppers, issued July 9, advisory remains in place.


David Acheson, FDA's associate commissioner for foods, said July 17 that investigators were in Mexico looking at a pepper packinghouse.


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